Frigidaire teamed up with IN2 to discover where potential innovation in consumers’ kitchen experiences might exist. One of the numerous opportunities we discovered during our research was the cutting and chopping experience.
The client’s focus was on creating a premium product that could appeal to a health-conscious market, and they needed IN2 to help them prototype and validate the concept.
Case Study Client Overview: ~Pourri, a well-known consumer products brand, had a specific challenge when they approached IN2 International. With
Big Features in a compact package. Riding on the success of the IB Pulse, Interstate Batteries teamed up with IN2 a second time to extend it’s newly established Visual Brand Language to an entry level tester with a twist.
Think about the last time you attended a game in a professional stadium. Imagine the sounds of the crowd, cheering as the hometown quarterback deftly dodges a sack or jeers as the opposing team’s defensive line stops what should have been a touchdown run.
Partnering once again with Interstate Batteries, the rugged and powerful Visual Brand Language IN2 established for the Pulse and Wave Battery Testers, was implemented into 2 different battery chargers, a small 1.2A and a more powerful 4.0A model.
Looking to expand into new learning & development experiences that inspire kids’ imaginations, Elmer’s identified a new opportunity that mixed together two of the hottest toy trends – squishy toys and the homemade slime craze.
With the design and development of the IB Pulse Battery tester, Interstate Batteries had the chance to establish a Visual Brand Language as part of a strategic plan to innovate products beyond just the battery.
Interstate Batteries approached IN2 Innovation to rethink battery testing — a common task at automotive shops that allow technicians to perform preventive maintenance on a vehicle’s battery and electrical system.
Changing the way the game is played by enhancing the user experience through state-of-the-art design, engineering and production. IN2 Innovation, IN2 International and Topgolf.
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