Harnessing Technology Targets for Strategic Innovation
Within IN2 Innovation’s BTU Map—Business Needs, Technology Targets, and User Wants—technology plays a pivotal role as the enabler of feasibility, scalability, and differentiation.
IN2 Innovation
Aligning Strategy with Innovation: How the “Business” Element of the BTU Map Drives Growth
Created, developed, and practiced by IN2 Innovation, the BTU map represents a comprehensive methodology that harmonizes these three critical components.
The BTU Map: A Holistic Framework for Innovation
Created, developed, and practiced by IN2 Innovation, the BTU map represents a comprehensive methodology that harmonizes these three critical components.
The Impact of Experience Innovation on Product Success
Today’s consumers demand more than just a functional product—they are looking for experiences that engage them on a deeper level.
Building a Culture of Continuous Innovation: Driving Success Through Agility and Collaboration
Today, the companies that thrive are those that not only embrace new ideas but also embed a culture of innovation across all levels of the organization.
