Interstate Batteries

Big Features in a compact package. Riding on the success of the IB Pulse, Interstate Batteries teamed up with IN2 a second time to extend it’s newly established Visual Brand Language to an entry level tester with a twist.

Partnering once again with Interstate Batteries, the rugged and powerful Visual Brand Language IN2 established for the Pulse and Wave Battery Testers, was implemented into 2 different battery chargers, a small 1.2A and a more powerful 4.0A model.

With the design and development of the IB Pulse Battery tester, Interstate Batteries had the chance to establish a Visual Brand Language as part of a strategic plan to innovate products beyond just the battery.

Interstate Batteries approached IN2 Innovation to rethink battery testing — a common task at automotive shops that allow technicians to perform preventive maintenance on a vehicle’s battery and electrical system.